Best Magazine AdMARKETING
Associate
As the custom interiors extension of a renowned, award-winning Naples, Florida home builder, as well as a standalone firm sporting a brand-new showroom, EDGE boasts a particularly affluent clientele. In the intensely competitive landscape of Southwest Florida’s high-end interior design, planning and custom furnishings businesses, EDGE continuously seeks opportunities to expand brand awareness, primarily among luxury home and condominium owners. The brand’s aesthetic evident in their private label custom cabinetry is minimalist, modern and cutting-edge.
Those same characteristics describe the full-page magazine ads placed in local glossies with high-net-worth readership. Every ad opens with the same captivating headline: “Share your interior motives with us.” The intriguing, concise body copy narrative ends with a pervasive call-to-action—to visit the company’s new showroom. In this concept, we also wanted to bring the team aspect to life, and not just the finished project that clients usually see.
Flawless original photography in a muted, neutral-forward palette of white, gray and charcoal establishes a memorable visual identity. The two Es in the logo (one forward, one reversed) become a secondary graphic element which makes a subtle allusion to shelves and drawers, the most fundamental elements of both closets of cabinets—specialties of the EDGE brand.
Abundant white space creates a clean, modern design. Including an image of an actual EDGE interior designer gives the reader a great sense of the personal connection and collaboration they will enjoy when working with EDGE.
