Best NewsletterMARKETING

As the custom interiors extension of a renowned, award-winning Naples, Florida home builder, as well as a standalone firm, EDGE boasts an equally affluent clientele. In the intensely competitive landscape of high-end interior design, custom closets and bespoke cabinetry businesses, EDGE continuously seeks opportunities to expand brand awareness, primarily among luxury home and condominium owners. The brand’s aesthetic evident in their private label custom cabinetry is minimalist, modern and cutting-edge. 
Those same characteristics describe the e-newsletter sent monthly to clients as well as prospects who opt-in to receive news and updates from the company. Compelling subject lines and preheader text drive impressive open rates. Within the email, we incorporated GIFs to include more content without adding clutter and maintain a consistent experience with the ad campaign and website. Negative space, gorgeous original color photography and concise, clever messaging entertain and inform readers on news at EDGE such as progress on its upcoming showroom, trends in design and highlights of the diversely talented professionals on the EDGE team. 
Strategically, every issue links back to relevant sections of such as the Gallery and Service pages to educate readers on the company’s capabilities.