Diamond Custom Homes – Sales Investment Brochure

Diamond Custom Homes builds and renovates luxury residences for discerning homeowners in Southwest Florida’s most prestigious communities. The firm is known for fully-customized home construction, quality craftsmanship, creative custom designs and concierge estate management services, as a fully accredited member of the National Home Watch Association.

The company engaged Wilson Creative Group to create an investor-focused brochure for use when generating leads for home development requiring additional capital. The 8-page brochure is designed to be both a printed piece and a high-resolution digital PDF, offering versatility in its distribution. The brochure’s primary goal is to generate new business leads by proving to potential investors that Diamond Custom Homes can deliver exceptional returns on investment.

The brochure positions Diamond Custom Homes as a trusted partner capable of turning investments into significant returns, conveying these messages through a combination of corporate tone and visually appealing design elements. The primary takeaways for the audience are confidence in Diamond’s ability to manage and grow their investments, and assurance of a smooth, profitable investment process. The design and content work together to establish Diamond as a leader in the luxury home market, emphasizing its track record of trust and excellence.

The brochure’s design strategy is rooted in corporate, report-like sophistication, aiming to strengthen trust and awareness of Diamond’s reputation for success and motivating high-net-worth individuals and family offices to invest in the company. It incorporates interactive elements such as folds or tip-ins while maintaining a clean, professional look for digital use. The copy emphasizes credibility, trust and success through company history, team introductions, client testimonials and data-driven investment statistics.

The brochure’s finishes are what exemplify and embody the quality one gets when working with Diamond. White opaque ink embellishments for a pop of color and blind embossing for a tactile luxury feel—printed on super thick, uncoated paper enhance the tactile experience. While currently a standalone piece, it can also be part of the comprehensive sales kit, complete with inserts and proper housing.