Best BrochureMARKETING
Builder/Remodeler
Diamond Custom Homes creates and renovates luxury residences for discerning homeowners in Southwest Florida’s most prestigious communities and neighborhoods. The firm is known for quality craftsmanship, creative custom designs and concierge estate management services, as a fully accredited member of the National Home Watch Association.
As part of its efforts to further grow the company’s renovation and remodeling division, a 20-page remodeling brochure was created. The remodel brochure and pocket folder equips the sales and marketing team with a stylish tool to hold their promotional information when meeting with or presenting to prospective clients or investors.
The brochure features minimal but powerful copy, with messaging emphasizing the company’s mission, the communities it has worked in and other informational descriptions. “Before” and “after” imagery tells the story in a colorful, concise manner, skillfully illustrating the company’s dramatic renovation transformations.
The folder is a standard size, with two die-cut business card slots on the inside (one slot per side). The design is minimal, sleek and clean with appropriate Diamond Custom Homes branding. The brochure includes the company’s logo, URL and social media icons (Facebook, Instagram, LinkedIn). The overall design is minimal, in terms of contact information, since the business cards of company representatives are housed inside. With a plastic Velcro clasp and die-cut, angular shape to its flap, the folder’s paper is specialized to feature a consistent, bold look throughout the piece. If we printed the color, you would see the sides as white, so this adds an elevated experience.
