Best WebsiteMARKETING
Associate
A website is often the very first thing a potential new client sees when
researching a company. So, we wanted our new Calusa Bay Interior Design site to
convey who we are as a brand, how we approach the interior design process, and
the engaging and approachable nature of our team. We also wanted to
incorporate what our clients say about us, and of course, the portfolio of our
nearly 10 years of compelling luxury home design work. The home page is a feast
for the eyes and accomplishes several of these goals by presenting a wide variety
of project spaces in a vertical collage-type of stream, allowing the visitor to scroll
down through myriad rooms interwoven with brand statements and testimonial
snippets. At the very bottom of this visual journey, one is treated to a digital,
page-turning software that features our latest 32-page marketing brochure which
can be viewed full screen, shared with others, and even has the soothing sound
effect of actual printed pages turning. It also has its own tab, ‘Brochure.’ Next, we
navigate the visitor to our ‘About’ page, which features our growing team
photographed in the heart of the home, the kitchen, of one of our cherished
projects, as well as multiple images of staff members at work in our design studio.
We feel this effectively speaks to one of our main goals in attracting new
business: the human connection. People do business with people, and this new
website really gives a sense of who we are. The ‘Our Work’ tab is a very
thoughtfully art directed grid of dozens of our latest design projects, with each
cover image purposely chosen to curate a more interesting display of inspiring
design concepts by showcasing different rooms for each. Many times, that grid is
redundant visually, and we wanted it to feel like a luxury magazine spread. The
‘Press’ section highlights all our awards and published projects, and features an
automated, linear collage of beautiful images as a footer. Lastly, our ‘Get In
Touch’ page makes it easy to contact us via phone, email, or direct message.
