Barron Collier Companies – Ave Maria

The PDFs are of the printed brochure. URL Example#1 is a flip-able version of the digital brochure.

Target Audience
Home intenders who showed interest in the community. Families aged 30-44 and active adults/retirees aged 45-65+. This included first-time homebuyers, second time move-ups, empty nesters, all in search of affordability and sense of community.

Marketing Challenge
This community was established in 2007 as a joint partnership. Its founding principles were community, family and education and that remains true today. Its rural location in eastern Collier County posed a challenge to potential home buyers not familiar with the area.

Features of the community
It is a very walkable and bikeable community and also golf cart friendly. There are many opportunities to enjoy the outdoors with your family. Two championship 18-hole golf courses, large recreational parks, a dog park, water park, walking paths, and a town center are a fun place to enjoy and engage with others. Top-rated schools are located inside the community, from preschool to higher education. Free community events are held throughout the year.

Strategy
Show authenticity through real residents’ stories to highlight the diversity and inclusivity of the community. We selected specific residents who we thought had relatable stories to our target audiences. Because of its rural location and the community’s low cost of land we showcased the attainable cost of living there.

The strategy then became to position the community as “Real Stories from A Big Kind of Small Town” giving the microphone to people who really live there. With the call to action to come see for yourself what makes the community so unimaginable unique.

Results
Home sales have increased 11% year-over-year (2023 vs. 2022). The community was named the 16th fastest-selling community in the United States in 2023 by John Burns Research and Consulting.