Best Newspaper AdMARKETING

Aura at Metropolitan Naples is Southwest Florida’s new, exquisite residential high-rise. Once complete, the 15-story tower will boast of 56 luxurious residences on the upper floors, a residential lobby, and unique rooftop amenities to give owners and guests a resort-style living experience in the new mixed-use development of Metropolitan Naples.  
As Aura at Metropolitan Naples continues to market its luxurious residences, developers Jerry Starkey and Fred Pezeshkan hired B-Squared Advertising to create an elegant newspaper ad to showcase the property. B-Squared came up with the “Sky Fun” ad by highlighting the amenitized-lifestyle found in Aura. “Sky Run” and “Sky Fun” showcase the one-of-a-kind rooftop fitness center at Aura as well as the “fun” lifestyle to be had in and around Aura. 
One of the challenges that B-Squared had to overcome was that Metropolitan Naples did not have any photos of Aura, meaning all ads relied upon renderings and stock lifestyle images. This ad overcame this challenge and helped move Aura from “now accepting reservations” to “now taking contracts” on the high-rise condominiums. The ad targeted affluent retirees and pre-retirees who are looking for a possible second or third home.