B-Squared Advertising – Quattro by The Ronto Group

Quattro at Naples Square is the final phase of development of Naples Square in 2019. Boasting its proximity to Downtown Naples and 5th Avenue South, the community combines the best in urban living with the coastal theme of Southwest Florida. The project includes spacious floor plans at a fraction of the cost of other comparable residences in Old Naples and architectural design by acclaimed MHK Architecture and Planning of Naples. 
 
Quattro at Naples Square’s social media reaches a target audience of those moving up in life, some of whom are downsizing, which translated into content that was informational yet fun. Showcasing the active lifestyle of downtown Naples, as well as Southwest, this social media program engages its followers by creating content that can be shared with others. Each post was designed to be “share-worthy” and picturesque. Those who viewed the project from afar, still felt as though they were present, even hundreds of miles away.  
 
With 6,500 Facebook likes, and 2,300 Instagram followers, this social media program perfectly showcased this perfect community. Between Facebook and Instagram, this social media campaign reached more than 575,000 people since June 2021 helping propel sales at Quattro to the tune of $143,460,000 and 95% sold.