B-Squared Advertising – Park Place on Gulf Shore

Park Place on Gulf Shore is a luxurious mid-rise project located on the famed Gulf Shore Boulevard in Naples, Florida. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Park Place on Gulf Shore offers spacious, luxurious residences with gorgeous views of the Gulf of Mexico and Naples Bay, all steps from downtown Naples. Park Place consists of 15 exclusive residences from 3,175 to 3,790 A/C sq. ft., with pre-construction starting in the mid $7Ms.

The developers of this uber-luxurious project hired B-Squared Advertising to create an advertising campaign that successfully launched the project to the Southwest Florida market. The campaign revolved around a theme of “beyond.” With headlines such as “beyond beautiful,” “beyond expectations,” “beyond belief,” “beyond words,” “beyond promises” and “beyond compare,” this campaign stresses the superior nature of this project as compared to others in the area.

The print campaign, coupled with a robust digital program including social media advertising, Google Pay-Per-Click, custom sales brochure, new website, targeted e-blast campaign and exterior signage has successfully launched Park Place on Gulf Shore as one of the premier developments in Naples.

In fact, since the start of this campaign, Park Place on Gulf Shore’s website has seen more than 32,873 unique visitors with an engagement rate of 42.58%, proving the strength of this campaign.