B-Squared Advertising – Park Place on Gulf Shore

Park Place on Gulf Shore is a luxurious mid-rise project located on the famed Gulf Shore Boulevard in Naples, Florida. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Park Place on Gulf Shore offers spacious, luxurious residences with gorgeous views of the Gulf of Mexico and Naples Bay, all steps from downtown Naples. Park Place consists of 15 exclusive residences from 3,175 to 3,790 A/C sq. ft., with pre-construction starting in the mid $7Ms.

When Golub & Company introduced this project to the Naples market, they hired B2 to create a piece for local magazines such as Naples Illustrated and Gulfshore Life. The ad created read, “Beyond Promises. Beyond Compare,” highlighting the fact that the project was simply beyond anything else in the current marketplace. With nautical imagery, the ad showcases the most unique selling point of this project, the private boat docks, a rarity in new Naples developments.. The ad also showcased a stunning rendering of the waterfront building.

Since the start of these ads in mid-February, Park Place on Gulf Shore’s website has seen more than 32,873 unique visitors with an engagement rate of 42.58%, proving the strength of this campaign.