B-Squared Advertising – Park Place on Gulf Shore

Park Place on Gulf Shore is a luxurious mid-rise project located on the famed Gulf Shore Boulevard in Naples, Florida. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Park Place on Gulf Shore offers spacious, luxurious residences with gorgeous views of the Gulf of Mexico and Naples Bay, all steps from downtown Naples. Park Place consists of 15 exclusive residences from 3,175 to 3,790 A/C sq. ft., with pre-construction starting in the mid $7Ms.

As Golub & Company looked to enter the Naples market for the first time, the developer hired B-Squared Advertising to create a digital newsletter campaign to spread the word of this luxurious project coming the area. This e-newsletter opened with “Exclusivity Has New Address” and details all the unique-selling-points of Park Place as it was introduced to the real estate community.

This newsletter was sent to the top realtors in the area and saw an impressive 50.9% open rate. The newsletter also had 46 clicks to the website, proving to be a successful launch for this campaign. The industry average open rate is considered to be successful if it’s between 15-25% putting B-Squared’s campaign well above industry averages.