B-Squared Advertising – Park Place on Gulf Shore

Park Place on Gulf Shore is a luxurious mid-rise project located on the famed Gulf Shore Boulevard in Naples, Florida. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Park Place on Gulf Shore offers spacious, luxurious residences with gorgeous views of the Gulf of Mexico and Naples Bay, all steps from downtown Naples. Park Place consists of 15 exclusive residences from 3,175 to 3,790 A/C sq. ft., with pre-construction starting in the mid $7Ms.

Park Place’s sales brochure opens with a thought-provoking quote from Helen Hayes, setting the scene for the luxurious nature of this project. Throughout the piece, beautiful renderings, lifestyle imagery and Southwest Florida photography help sell the community from a purely visionary perspective. The paper weight and quality, glossy pages and even foil highlights (on the logo and various details) also add a layered and textured elegance to this piece.

With copy explaining the project is “beyond” expectations and numerous floor plans included in the brochure, this piece is the perfect tool for the sales team to market this project to potential buyers.