B-Squared Advertising – Metropolitan Naples

Aura at Metropolitan Naples is Southwest Florida’s new, exquisite residential high-rise. Once complete, the 15-story tower will boast of 56 luxurious residences on the upper floors, a residential lobby, and unique rooftop amenities to give owners and guests a resort-style living experience in this new mixed-use development.  
 
As Aura at Metropolitan Naples continued to market its luxurious residences, developers Jerry Starkey and Fred Pezeshkan hired B-Squared Advertising to create a direct mail program targeting affluent retirees and pre-retirees who are looking for a possible second or third home in Southwest Florida. The direct mailers highlighted the amazing downtown location and elegant lifestyle found in Metropolitan Naples. 
 
One of the challenges that B-Squared had to overcome was that buyers were worried about the FEMA guidelines and safety features for the new project after seeing Hurricane Ian’s aftermath. Each direct mailer solves this problem by highlighting that the buildings are 15-33’ above FEMA guidelines, providing peace of mind to all potential buyers.