Best TV CommercialMARKETING
Agency
Infinity at the Colony is a luxury high-rise condominium located within The Colony in Bonita Springs. Infinity offers a plethora of cutting-edge amenities and activities for its residents including access to a 34-acre private sugar sand beach, complemented by beautiful panoramic views of the Gulf.
This 30-second television spot was seen on networks such as NBC, ABC and CBS, as well as cable, and opens with stunning views of The Colony’s golf course, which is the future site of Infinity. It then makes a unique transition, mimicking the shape and movement of the Infinity logo. Next, the spot showcases the amazing amenities planned for this high-rise community and the copy plays on the same. With words such as “infinite, endless, and abundant,” prospects will connect this project with its name, thereby establishing brand recognition. The spot also highlights the elegant renderings of the high-rise and its amenities to present a complete picture of the project to potential buyers. To date, The Ronto Group has processed sales contracts worth $130,145,000 and Infinity is more than 50% sold.
