Best BrochureMARKETING

Arbor Trace is a senior living community located in North Naples that prides itself on independent living, home ownership and having its own independent Assisted Living Facility, Arbor Glen. The Gulf-front community has multiple residential options including a high-rise, villas and townhomes for residents to enjoy life in a safe, supportive and stunning environment.  
One of the main benefits of living in Arbor Trace is that residents have 100% ownership of their properties, unlike many senior living communities in the area. This means that the community and its residents profit from real estate transactions. As the community looked to expand its reach and sell more properties, Arbor Trace hired B-Squared Advertising to create a sales brochure.  
The brochure cover includes a glossy aerial image of the community showcasing its proximity to the Gulf of Mexico, perhaps the main selling point of it. With lifestyle, community and amenities photos, the brochure highlights the good life to be had at Arbor Trace. Because there is also interest from potential buyers in the Assisted Living Facility, Arbor Glen, the brochure has a full section dedicated to this necessary service. The brochure is an embodiment of the community and has dramatically helped propel sales at Arbor Trace.