Best E-Marketing CampaignMARKETING
Agency
B-Squared Advertising, founded in 2001, is a well-known leader in public relations, marketing and communications for its local, regional and worldwide clients. Since its inception, the company has been creating exponential growth for each of its clients and has nearly 500 prestigious awards to show for it.
As B-Squared looks to connect with its current clients, as well as reach new audiences, the agency created a digital marketing campaign to highlight its services in a creative way.
With a track and field theme, B-Squared Advertising creatively illustrated with striking visuals common phrases such as “target marketing”, “get over it”, “finish strong”, “reach higher” and “always on track” to promote the agency’s services. This unique campaign was delivered through a series of e-blasts to potential clients.
This campaign reached 1,686 people and saw an average open rate of 28.59%, and click-through rate of 5.22%. The industry average open rate is considered to be successful if it’s between 15-25% and the clickthrough rate should be about 2.5%, putting B-Squared’s campaign well above industry averages.
