B-Squared Advertising – 2022 B2 Summer Campaign

B-Squared Advertising, founded in 2001, is a well-known leader in public relations, marketing and communications for its local, regional and national clients for over 20 years. The company has been creating exponential growth for each of its clients and has over 450 awards to show for it.  
 
 
As B-Squared looks to connect with its current clients as well as reach new audiences, especially in the home building and real estate industries, the agency created a digital marketing campaign with a play on construction themes and actions. With imagery of tools and construction-related themes, as well as copy relating to the advertising agency’s services, this unique digital campaign was delivered through a series of e-blasts to its database. 
 
 
These e-blasts reached 2,751 people and saw an average open rate of 24.39%, and click-through rate of 2.9%. The industry average open rate is considered to be successful if it’s between 15-25% and the clickthrough rate should be about 2.5%, putting B-Squared’s campaign well above industry averages.