Best WebsiteMARKETING
Agency
Wilson Creative Group (WCG) was secured by developers of The Huxley to ensure success in bringing to market this ultra-lux product to downtown Naples and position its eight residences for sale by reimagining and redesigning its outdated, existing website. The development focuses on delivering a blend of elegance, sophistication and functionality, with an emphasis on semi-customization catering to individual preferences. High-quality finishes, state-of-the-art amenities and thoughtfully designed floor plans define The Huxley experience.
WCG gave The Huxley website a significant transformation, guided by decades of experience and a thorough understanding of the target demographic—40- to 70-year-old high-wealth individuals seeking ultra-luxury condominiums in the heart of Old Naples.
In addition to updated materials, enhanced floorplans, new renderings and intuitive calls to action, the revamped website is highlighted by several innovative features, including:
Residence Selector: An interactive front elevation of The Huxley enables viewers to scroll over each unit and explore a downloadable floor plan, interior and exterior features, and an image gallery. As the viewer scrolls over each unit, the unit number and live status of the residence (available or sold/under contract) appears. If the residence is sold, its status as such appears.
Sales Site: The Huxley’s new sales website, https://huxleynaples.com/interactive/, features cutting-edge design and user-centric features. Made for touch screen interaction, the site’s UX/UI components are optimized for touch input, enabling intuitive virtual tour and floorplan browsing experiences on tablets and touch-enabled devices. Full-screen video walkthroughs bring each residence to life, with high-definition videos illustrating the intricate details of each residence. Interactive virtual tours allow users to view each room and amenity with a level of detail and engagement that sets a new standard in real estate marketing. Detailed floorplans complement the tours and provide a view of each residence’s layout and features.
The website is a user-friendly design with basic ADA compliance and optimal SEO, resonating with discerning buyers, revealing a new brand identity, providing helpful tools, addressing key inquiries and clarifying misconceptions about floorplan customization and estimated completion.
As an immersive experience for both homebuyers and Realtors,WCG’s redesigned Huxley website showcases the project’s unique offerings and builds a strong connection with its brand. By leveraging the latest in digital technology to create an immersive experience, WCG’s touch-optimized interface, detailed video walkthroughs and interactive virtual tours give prospective residents all the information they need about The Huxley— right at their fingertips.
The Huxley, now with Google Ads and strong organic search, has received over 95,000 visitors since last October.
