Best Magazine AdMARKETING
Associate
Premier Sotheby’s International Realty is renowned for delivering unparalleled luxury real estate experiences globally. Rooted in a rich heritage of sophistication and excellence, our branding is synonymous with luxury, simplicity and elegance. Our “Look No Further” campaign, showcased in our Florida Design ad, exemplifies these attributes.
This ad targets high-net-worth individuals and luxury home enthusiasts, primarily in the high-end resort market of Naples, Florida. By placing the ad on the inside cover of the Florida Design magazine, we secured exclusive placement to capture the attention of a discerning audience. This strategic position enhances visibility and engages readers immediately as they open the magazine. Featuring a three-panel layout, thick, glossy paper and use of a QR code, this campaign ad also offers an interactive print ad experience for the reader. The combination of regular high-gloss paper and our original high-resolution photography on the body of the page provides a tactile and visually stunning experience. Further enhancing the experience, we capitalized on the use of the QR code, allowing the audience to access the listing details in seconds through their smartphone.
Produced entirely in-house, the ad reflects the collaborative effort of our chief marketing officer, creative director and Naples marketing team. From the typography and layout to the hand-selected listing’s coastal-modern color palette, each element is meticulously crafted by our in-house team. The ad’s minimalist design, paired with abundant white space and high-quality imagery, highlights our sophisticated and modern style. Key features include its placement on the front inside gatefold to create an immediate and lasting impression, the use of glossy paper to elevate the sensory experience and the compelling “Look No Further” tagline, which aligns with our brand’s promise of delivering unrivaled services. In-house production allows us to maintain the integrity of our vision and keep a consistent brand aesthetic while keeping costs efficient. This ad had an impressive reach of at least 300,000 readers at a total cost of $12,600.
The “Look No Further” campaign speaks to the experiences of our customers, who consistently testify to the ease of working with Premier Sotheby’s International Realty. Customers frequently express sighs of relief as we cut through the noise, providing clarity and an abundance of possibilities, transforming what is typically a stressful time into an effortless one. This campaign not only assures readers they need not look further than Premier Sotheby’s International Realty to find their next dream home but also when considering a real estate company to rely on for years to come.
