Best Magazine AdMARKETING
Agency
Developers for The Huxley secured WIlson Creative Group to ensure success in bringing to market this ultra-lux product to downtown Naples and position its residences for sale. The Huxley’s residential condominium project with eight ultra-luxe all-custom residences are to be developed in downtown Naples. The brand has been curated to attract discerning high-end audiences, positioning it as a unique residential tower offering opulence, cultural richness and personal serenity. The concept and design rationale combines stunning visual design and compelling messaging to appeal to affluent individuals seeking a lifestyle enriched with luxurious amenities and tranquil spaces in the heart of downtown Naples.
The magazine ads are designed to build intrigue, offering the duality of contrasting experiences at the heart of The Huxley’s brand promise—its promise juxtaposing to residents they can have it all—indulging in a sophisticated urban lifestyle while also enjoying peaceful, private moments, all in Naples’ coastal setting. Utilizing split-screen imagery, the full-page and spread ads contrast yet complement experiences; the vibrant energy of urban living on one side and the serene tranquility of private retreats on the other. The visual elements are designed to create a harmonious balance, reflecting the integration of these contrasts.
The magazine ad circulations are designed to elevate brand awareness and generate interest among affluent individuals seeking this unique residential experience. The campaign aims to attract potential residents, build perception of The Huxley’s young brand and drive inquiries and personalized tours. Each ad includes a clear call to action, directing readers to visit The Huxley’s website or contact sales professionals for more information.
