Kalea Bay – “Finally” by B-Squared Advertising

Kalea Bay is a luxury high-rise located in North Naples, FL. Targeting affluent retirees and pre-retirees who are looking for a possible second or third home, Kalea Bay offers spacious, luxurious residences with gorgeous, unobstructed views of the Gulf of Mexico.

As Kalea Bay begins selling its 5th and final high-rise, Tower 500, Soave Real Estate needed a print advertisement that broke through the noise of other Naples condominium advertisements while showcasing the last opportunity to live in this one-of-a-kind community.

The “Tower 500” print ad, by B-Squared Advertising, does just that. The print ad opens with a jaw-dropping rendering of a luxurious great room in Tower 500 in Kalea Bay. Showcasing the stunning waterfront views and open-concept plan, this ad immediately catches the attention of an upscale buyer. The copy re-enforces the finale mentality of Kalea Bay as “finally… the home you’ve always coveted awaits” plays up the idea that this is what Kalea Bay buyers have been waiting for.

After this ad’s run in local newspapers such as FL Weekly and Naples Illustrated, Kalea Bay saw a record $200 million in sales and 40 reservations, in just the first month of sales.